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Brand

Route5 Brand Guidelines

Resources for presenting the Route5 brand consistently and professionally.

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Naming⁠

“Route5” is a single word, always spelled with a capital “L”. It is the brand name of both our company and our application (not “Route5 app”). When referring to dedicated releases from Route5, we ask that you capitalize them as proper nouns (e.g. “Route5 Method”).

Usage⁠

Provide plenty of space around Route5 assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel ced or cluttered.

This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Route5 of your product, service, or business. Do not use these graphics as part of your own product, business, or service’s name, or combine these graphics with any other graphics without written consent from Route5. Get in touch if you have questions.

Route5 wordmark⁠

The Route5 wordmark should be used in all references to Route5 as space allows. Monochrome usage is preferred with the brand colors below.

For tight layouts or logo-only grids, the Route5 logomark is a concise way to refer to Route5. Use with good judgment for your audience, as the Route5 wordmark has stronger brand recognition.

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Route5 icon⁠

When referring to Route5 as a company, such as on social media, or where a “chip” design is required, it is acceptable to use this stylized icon with an appropriate corner radius.

Colors⁠

Comfortable against light and dark backgrounds, Route5’s primary brand color is a subtle desaturated blue. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.

The Route5 brand is dynamic and ever-evolving. Want to help us shape its next direction? Design at Route5.